B2B Lead Generation Services

Identify, Profile, Nurture and Convert Your Best Prospects

Performance-based Content Distribution

We use various multi-channel processes to get your digital asset seen by your target audience

Account Profiling

Identify your hot, warm and cold accounts

Appointment Setting

Accelerate revenue with strategic lead generation

Business Intelligence Services

Get to know your prospects

Inventive Sales and Marketing Initiatives

Inventive-SMi is the leading Business Leads, Lead Generation Solution and Lead Management provider Company with good hands on Lead Generation. Inventive-SMi provides complete range of B2B telemarketing services globally including inbound and outbound services.

We are a leading offshore services firm that has its headquarters in New Jersey, where our combination of onshore consulting with the offshore investment and a support center, which has a technologically futuristic approach, has driven our Business Process towards gaining excellence.

Monday, August 1, 2016

Appointment Setting – What No One Ever Told You?

Marketing is a form of art that needs polished articulation along with a catchy script. Appointment setting company prepares strategic marketing policy to attract leads. You need to connect well with the prospects while making a call to schedule a meeting. A scheduled meeting over phone or face to face always works great as the prospect has given you his precious time willingly to know more about your products and services.


While making cold call as a first step of appointment setting services, it is important to simply introduce yourself and ask the prospect for his convenient time to formally inform the business benefits. Your call should not look like an interruption in the busy schedule of the prospect. Some required elements for an effective appointment setting agenda are as follows:


Patience is something you required most during your lead generation pursuit. Though your message is an attractive and informative enough, still there is minimum chance that your prospects call you back. So, don’t lose heart if you face rejection at first attempt. Keep patience and try 8 to 12 times to convince 3 to 5 potential customers for getting a positive response for the meeting.

Ask for Time

While you are promoting a sale, it is necessary for you to ask the client if he is busy or can give you few precious seconds. Your call should not sound like an interruption to prospect’s busy daily schedule. Many times out of sheer fear of rejection sales people ignore to ask the prospect for his valuable time. However, that should not be practised. While you ask the prospect for his time, it shows your sense of respect towards him and also gives you an opportunity to schedule a meeting in the near future at his leisured time.

Avoid Unnecessary Introduction

While making a call to your customers do not jump directly to sell. Instead of introducing your name and going immediately to sell the product, inform the prospect that you take some time in the future to speak about your products. Focusing on the right perspective, like fixing the meeting in client’s convenient time is wise rather than jump start on narrating your business benefits.

Fix a Call in Near Future

Don’t make the blunder of requesting an in-person meeting at the first attempt. While making the call for the first time, your first aim should be at shifting the context for delivering initial message from an interruption to a planned event. To increase your chances of success, suggest a specific day and time frame for a call.

Make Sure That Your Message Directs the Meeting

Salespersons are generally trained to avoid talking directly what they are selling. However, while doing so, customers remain in darkness and they may hesitant to give their valuable time to the appointment setter or that salesperson. This makes the whole appointment setting campaign a failure. So, to avoid such situation, it is healthy for telesales or appointment setters to speak gently about the objective of the call. If the prospect knows your objective then only he will give his time for a further meeting over phone.

Tuesday, July 12, 2016

Need of Today’s Business – Content Marketing and Social Media Management

With the pace of digitization content marketing has gained a newer height. Content, be it an article, image, or caption, should be eye catchy and interesting. However, though content marketing is the main strategy of promoting brand identity, still through right social media management only you gain the complete result. Therefore, it has been said that where content marketing is regarded as king, social media management can be called the queen. Both are complementary to each other. If you craft an innovative content but failed to promote through all social media platforms, then you will lose that gamut of web traffic for sure.
Today brands spend enough time and money creating content that speaks to their target audience on social networking sites. Once you come up with your content you need to post them regularly on sites like Facebook, Twitter, LinkedIn, Instagram and others.
Social media platform allows you to grow a personal and friendly relation with your target audience through thoughtful one-to-one interactions. Through content you can try to convince your customers. However, if your customers or the potential prospects have any doubt over the content or complain in the comments about a piece of content, then with the help of social media channel you can reply back. While doing business it is imperative to build a close-knit relation with your target audience. Community management platforms like Facebook, Google+, Twitter and others let you answer every query and thank every visitor for their love for your brand. It is these social networking sites only through which you can assure a friend of future moderation while getting a negative feedback.  Thus, social media management is all about efficient customer service.
Social Media Management permits you to entertain and inform your target audience beyond the limited characters of content. It is made for conversations. Brands cannot survive if they fail to connect with people just by publishing or posting content on daily basis. Social media blesses brand by providing brand identity and brand loyalty and creates relationship with fans.
It is necessary to post content regularly on every social networking site to draw the interest of the target audience. Make a plan, a social calendar and schedule content, like blogs, press release, forum posting, motivational quotes, small post and use industry specific hashtags. Create articles for LinkedIn Pulse and publish them on a certain day.

Read Here: Why Web Content Syndication Is Critical for Content Marketing?

To make correct use of all the social media sites you should know the appropriate time of uploading a post. For example, people check Facebook in between 2 pm to 4 pm. So upload a post on that time. Likewise, upload a post on LinkedIn on Wednesday at 11.15 am as it is used by all the professionals for business and job related task. Hence, making a post on workdays will gain you more traffic than an off day like Sunday.
Thus, it has been seen that without social media management brand cannot expand its business through content marketing. Content marketing helps you promote your business through the medium of social media. You can gain reach only through effective social media management. Hence, we can sum up that authentic, informative and interactive content marketing and efficient social media management are two vital parts without which business cannot thrive.

Monday, June 20, 2016

How to generate B2B Leads with the help of LinkedIn?

Guess the name of the platform which is the hub of all professionals, what you said LinkedIn? That’s right!! In a small span of time LinkedIn has transformed into the biggest medium for professionals. Isn’t it a good idea to shower the opportunity of B2B leads with LinkedIn? Think about it and use this gateway for fuelling up your sales channel. It is a precious tool which expedites lead opportunities for B2B marketers.
Linkedin_LeadsNow as you came to know about LinkedIn, let’s discuss the ways, you can use it for generating leads.

Join Linkedln Group

Linkedln is like an ATM machine, once you know how to use it for revenue generation, you will start withdrawing money from it! If you want to earn maximum than it is imperative to join group, for promoting your company and making people aware of it. The main benefit of joining group is that you can have conversation with those who are not even the part of LinkedIn network. This medium allows you to communicate with professionals, who are members of the group, doesn’t matter whether they are directly connected with you or not.
This platform permits interaction with potential prospects, and joining any group should be a part of your strategy, but it doesn’t mean that you join first group which comes. Apply some trick here as there is limited amount of group which you can join. Be a part of group which you think can drive maximum benefits for you.

Question and Answer

Earlier there used to be a section named ‘LinkedIn Answers’, where any member can ask questions and others can post answers. However this facility has been stopped now, but this concept is good for you to enhance interaction with different members of group. You can post any question which needs not to be related to your brand; it can be related to politics, sports, or any hot topic which can catch people’s attention. Encourage other professionals to ask questions which will create healthy relationships within the group.
This technique may sound easy, but you should have knowledge about the topic in which you are having conversations. Also if you are giving answer to any question, be sure that it should be genuine and correct. This will create a positive impression of your brand in front of others which will increase trust and finally result in lead generation.

Create Your Showcase Page

This page helps in dividing traffic on your LinkedIn page. It enables you to segment traffic, in case of multiple profiles. In case of diverse company, you may want to address target audience as per their interested profile and this can be easily done through showcase page. This page enables to establish healthy relationships with specific audience.
There are ample number of tools and properties in LinkedIn that can be used to generate leads, explore it and enjoy a decent conversion rate. So have you started using this platform for your business, No, then start with it and give a significant boost to your sales pipeline.

Thursday, June 18, 2015

The Art of Appointment Setting: Pitch-Script-Call Guide Development

In order to produce maximum gains every small and large company is vying for innovative lead generation tactics. Companies have dedicatedly strived for improvising their sales and marketing departments and come up with quality business leads. Appointment setting services are fundamental that contributed in enhancing sales for companies by setting appointments for organizations with the end customers and dealers. As a result, these qualified appointments help companies in acquiring customers. Appointment setting should aim to work on innovative sales campaign based on a perfect pitch and script to catch the interest of customers that leads to business lead generation. 

Appointment Setting Services: Pertinent Way of Generating Business Leads
The art of appointment setting is involved with pitch -script -call and guide development as it works through making calls to prospective customers with a catchy and appealing script to win the interest of the customer for lead generation. Appointment Setting should involve with innovative pitch campaign that catches the eyeball easily. Honing the specific feature of a product that the audience will benefit most is important to raise interest among customer and generate business sales leads.
There should be variation in the business campaigns along with time that suits the business requirements of the organization and the message should be appealing enough to raise certain demand among your target audience.

A small or a medium sized organization can take help of other appointment setting agencies to generate lead by raising awareness through social media, search engine marketing, network building, and also leveraging contacts.

Appointment setter has mastered the art of setting appointment over telephone to promote business. Alongside, appointment setting through telemarketing reduces cost while giving an effective B2B marketing solution. These services inculcated certain art to ensure pitch-script-call guide development while promising the business growth of an organization. The appointment setters shoulder their responsibility by:

  • Working whole heatedly to find out the business requirement Doing research on the targeted market
  • Finding out qualified customers to generate business leads
  • Scheduling time for appointment in between dealer and consumer
  • Doing cold calling to fix new appointments
  • Informing the target audience about the company’s latest offers or services
  • Taking the up charge on behalf of client to let them sit and relax

Appointment setting is all about making new business 2 business relationships. The appointment setter, just like your personal consultant, plays the role of a finest business match maker. On an appointment setting pitch, the consumer gets the opportunity of one to one conversation with the business development manager. Here, both the parties are in real life situation and not in any kind of bluff. Apart from this, in this tech-savvy business scenario every business house wants to grow exponentially creating new business relationship, but fails to do so for the lack of time. The appointment setting services can be beneficial in such condition.

Addressing all business related issues like streamlining a better business process, handling rejection, objection, creating an out of the box script, and harvesting creative marketing campaigns appointment setting services are surely a treat for industries. 

Monday, March 2, 2015

Gain the Upper Hand With B2B Lead Generation and Appointment Setting

There are thousands of small and big businesses coexisting with the single aim to reach the top of their sector. The business owners are always in the course of promoting their product or service. Being at the upper hand of your business means a goodwill for your product or service from the customers. People will prefer your service or product first. This goodwill also requires good quality and consistent production, good marketing skill, and good rapport with the client.

The business market is a very competitive place. Here many companies arise every day and go into darkness in no time, if proper management is not followed. There are many who have survived and reached to the top of their respective sectors. So what did they do right? Is the question you might be wondering.

The secret of success is that things should fall in the right place at the right time. The strategies like telemarketing and promotion should be done in the right way, so as to attract the promising clients to your business. While adopting the best marketing strategy, many factors are studied in detail, like the finances of the company, manpower, competitiveness of that sector, etc. The professional B2B Lead Generation and Appointment Setting services do wonders to increase the client profile for the company.

Appointment setting services as well as a B2B lead generation goes hand-in-hand. You can choose B2B lead generation, but then you need to set an appointment with the promising client. On the contrary, appointment setting can be possible only after lead generation. Therefore, the two services can work in combination to increase the options of of business profits and lead in the competitive market.

Getting help from professional telemarketing services is the best way to get in touch with genuine B2B lead generating organizations. These are professionals who has studied the markets more than the business owners. They know the way to get in touch with the appropriate client and get business profits and fruitful associations to increase the business. They know the in and out of the business market. Therefore, this will save a tremendous amount of time and energy of an organization and gain fruitful acquaintances for their business. There is lots of energy, time, and money required to train employees to generate leads, get in contact with the clients and get business for their organization. This is done very professionally with the appointment setting company.

It is very profitable to approach call center who provides the telemarketing services. Call centers will provide the service to call up large amount of promising clients for the business. The best telemarketing strategy will put the organization ahead of the other companies at affordable prices and great services.

This is the best way to increase the production with the help of appointment setting and lead generation and services. The professional telemarketers can call up around 120-150 prospects in a single day. They are trained to put through the correct message in limited time and get more benefits.

You can gain the upper hand with B2B Lead Generation and Appointment Setting in any business and get successful results.

Tuesday, February 10, 2015

SEO/OAO Services | inventive-smi.com

Monday, November 10, 2014

Sales Lead Generation – Exactly WHAT Has Changed?

Business Scenario: Truly a dynamic one
Change is the necessity of time. Being a universal truth, nothing can remain the same all the time. One cannot control or dominate the cycle of changes in life. But what one can exactly do is to evolve with change. Too much of anything in life becomes boring, stagnant or obsolete. Hence realization of one’s needs and requirements gives birth to newer changes or inventions in life. Similarly with respect to business scenarios; one cannot have a control over the micro and macro level environment. Hence it is ideal to adapt oneself quickly to the changes happening around. Since customer or client is everything for an organization, it too becomes important for them to meet the requirements of their target mass.

Organizations need to consistently strive hard to achieve a regular inflow of their target audience. Every company has its potential set of customers who will further be responsible for achieving sales targets for them. Being a specialized domain, it becomes ideal to outsource the area of sales lead generation to professionally well equipped lead generation companies. These sales lead generation companies are equipped with an end to end in-house telemarketers and lead generation specialists who aid in generating the right set of potential customers for companies. But with changes in needs of customers, a lot has been changed in sales and lead generation process. Companies have become more of a trend setter. With changes in technology, the functioning of B2B sales lead generation has also seen a great amount of transformation. Let us understand some of these changes in detail. 

What all has changed in Sales lead generation?
Telemarketing has always been a sure shot mantra for companies for reaching their mass audience. But by outsourcing this function to specialized B2B Sales Lead Generation Companies was a mega change in a period of last two decades. However, the change does not stop here. Technology has been a great contributor in simplifying the process of lead generation. By revamping and upgrading to latest sales lead generation tools, companies are connecting more personally via websites, social networking sites like Facebook, Twitter, Instagram and Blogs. Companies around the globe have implemented and adapted to these techniques way before than they got implemented here. Sales lead generation companies USA keeps on coming up with newer concepts and strategies of attracting their leads in the most approachable and result oriented manner. Moreover, realization of needs by customers has changed the approach of lead generation. Organizations are working on bridging this need-gap in order to enhance customer focus and procure leads.

Since time is a valuable thing, organizations cannot afford to spend it by mere undertaking those functions which can ultimately be less productive for them. Hence by outsourcing, companies can save a lot of time and generate more productive results. Hence companies should not forget to choose an effective lead generation company like Inventive SMI. Now you must be thinking Why Inventive SMi?  Inventive SMI is one stop solution center for lead generation and management.